Number of *&$# Given Reading 0, Captain

"I'm looking for the [some children's show I can't remember]." A lady and her son said to me. "My son is looking for the one that comes with a hat."
"We don't have that in stock. The only one we do have is the Madagascar 3 boxset with the wig."
"How can you not have it? It just came out?"
"When?"
"About a month ago." Since when is that...oh never mind. "All his friends have those hats and if he doesn't get one he'll be left out. "